Section 02

Resources

UX research documents, personas, operating models, and before/after comparisons for the BMI Licensing Center.

Personas

Persona doc EDE Personas Casey, Marcus, Renée & Jordan — user archetypes for the licensing center experience.

Research & Analysis

Comparison What's Changing Before/after breakdown of process changes in the BMI Licensing Center. Analysis Gains Consolidated Consolidated view of user and business gains from the new experience. Model Operating Model Operating model overview for the BMI Licensing Center (v6).